ABOUT

I believe every creative decision should have a purpose.

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Design has the power to change what people think, what they feel, and what they do. A well-told story can inspire generosity. A thoughtful campaign can build trust. A clear message can turn complexity into understanding. That's the work that excites me.

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Growing up in Vermont shaped that perspective. I was surrounded by a strong sense of community, a deep respect for nature, and the belief that people show up for one another. Those values have stayed with me throughout my career. They've influenced not only the organizations I'm drawn to, but also the way I approach every creative challenge: with curiosity, empathy, and the belief that good work should leave things better than it found them.

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I've had the opportunity to partner with organizations and brands that believe ideas can make a difference. Together, we've developed campaigns, brand systems, publications, digital experiences, and visual stories that move people to act. Regardless of the medium, my approach is always the same: understand the objective, uncover the strongest idea, and create work that earns attention because it has something worth saying.

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I care as much about what happens after a project launches as I do while it's being created. Did it inspire someone to give? Did it help people understand something new? Did it strengthen trust? Did it create momentum? Those are the questions that matter most to me.

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The tools will continue to evolve. Technology will change. Trends will come and go. But the fundamentals remain the same: understand people, think deeply, communicate clearly, and create work with intention.

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Because in the end, design isn't the goal.​ Making a meaningful impact is.